Simon Morris

With more than 30 years as an entrepreneur, I help business owners grow, increase value and prepare for successful exit — typically within the next 1–3 years. I focus on the issues that matter to buyers: improving commercial performance, reducing deal risk, strengthening leadership and building businesses that can thrive without their owners.

I have built, scaled and exited multiple businesses across Mail-Order, FMCG and Hospitality, including building a venture from scratch and raising more than £1.7m in investment. I have led commercial growth initiatives generating seven-figure revenues and have navigated complex transactions from both operator and advisor perspectives. I am also actively interested in acquiring businesses.

As a Non-Executive Director and Advisor with Boardroom Advisors, I bring practical governance, commercial insight and strategic challenge to the boards I support. My NED experience also includes chairing one of Sport England’s Active Partnerships and serving on the catering board of one of the Great Twelve Livery Companies.

As a qualified Master Practitioner in NLP and Motivational Map Coach, I combine commercial experience with a holistic coaching approach. I work with owners, executives and leadership teams to clarify objectives, develop robust strategies and create the accountability needed to deliver transformational change.

I also speak on passion, purpose, performance, burnout and stress, drawing on three decades of high-stakes entrepreneurship. My C.R.E.A.M. framework — Clarity, Reverse Engineer, Action and Monitoring — gives leaders practical tools to turn ambition into sustainable results.
Whether the goal is growth, restructuring, acquisition or exit, my approach is straightforward: focus on the decisions, structures and behaviours that materially improve business performance and value.